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The "Name Letter Effect" in Job Attraction
On November 13, 2008 by Jamie Madigan
Here's an interesting little news brief about how the "name letter effect" can supposedly influence our choice of employer. In short, we humans seem to give preference to things that begin with the letter of our first name. And now somebody has studied this in relation to choosing an employer.
In a new study published in Psychological Science, a journal of the Association for Psychological Science, the psychologists found that there is indeed a name-letter effect between employee names and the company they work for. There were 12% more matches than was expected based on the probability estimate. The researchers noted that "hence, for about one in nine people whose initials matched their company’s initial, choice of employer seems to have been influenced by the fact that the letters matched."
I KNEW there must have been a reason I compulsively engage in resume blasts to J.C. Penny's, J.P. Morgan, and Jethro's House of Chicken & Waffles.
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